With a staggering 16,000 employees transitioning to Webex for their virtual collaboration needs, the challenge lay in maximizing adoption and ensuring seamless integration into home workflows.
Understanding the unique user personas and organizational culture of Customer D, Sipcom embarked on a tailored approach, aptly dubbed “Get to grips with Webex” and “Fall in love with Webex”. Through visually engaging communication campaigns and rapid development of digital assets, Sipcom equipped users with the knowledge and tools needed to leverage the full potential of Webex, focusing particularly on new features vital for maximizing value realization.
Collaboration Technology Adoption
Healthcare
US Based
23,000+ employees
As an existing Webex Meetings user, Customer D has recently integrated Webex Training and Event Center for their 16,000 registered users and would like to increase adoption and productivity when working from home.
Customer D requested that they would like their executive team to understand the full feature set and functionality of the Webex product suite, anticipating that their increased confidence in the service would have a direct impact on their wider user community.
Customer D would like to introduce the concept of “Touchless Meetings” to enable users to walk into a room and start a meeting with minimum effort and seamlessly in line with Customer D’s internal COVID guidelines.
Discovery: Sipcom understood Customer D user personas and business culture to generate a curated, tailored approach to the project.
“Get to grips with Webex” & “Fall in love with Webex”: Sipcom created tailored visual design to support the communication campaigns.
Campaign Style Assets: Sipcom developed digital content in record time to support Customer D users on the Webex product suite within the project timelines.
Focus On New features: Webex continues to release new updates every month in new versions of the service. Sipcom focused on new features that helped the users continue to get maximum value realization from the tool.
After Sipcom completed coaching for Customer D, all 500 coaching attendees confirmed that there was a 100% shift in confidence of using the application after the training
Once Sipcom had finished their Adoption Engagement, Customer D saw a 112.7% increase in video meetings over 30 days. Video Conferencing continues to be promoted heavily by the Leadership Team throughout the organization.
Following Sipcom’s Adoption intervention, Customer D had an 82% increase in Adoption of Webex with users feeling more confident using their collaboration tool.
Customer D Executive Team understood the difference between multiple Webex applications and how to use them correctly and more effectively.
The number of support tickets raised internally has reduced significantly as end users now understand why and when to use the application better and with more confidence.
Increasing the usage of video calling and touchless meetings to make the Webex experience more enjoyable and engaging for end users.
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